Services Marketing 4th edition

ISBN:1285057139

ISBN13:9781285057132

Publisher:Cengage

Authors:Raymond P. Fisk, Raymond Fisk, Stephen J. Grove, Stephen Grove, Joby John

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Services Marketing Description

Services Marketing Interactive Approach 4 Edition Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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